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How we scaled online casino deposits from $15K to $110K in 6 months with the same ad budget.

7× more deposits

Spank ad that got the budget: the game screen with a ×0.7 multiplierThe ad that got the budget
  • +59%repeat deposits
  • +76%first deposits
  • 0%Same ad budget · not increased

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Key results

Players come back and pay again.

3,178→5,066+59%

Repeat deposits · per month · Feb → May, after the test month

More players make the first deposit.

182→321+76%

First deposits · per month · Feb → May, after the test month

Half of new players now deposit.

33%→51%1 in 3 → 1 in 2

Sign-ups that make a first deposit · per month · Feb → May, after the test month

From ad click to repeat deposit. One system.

  1. Facebook ad
  2. Warm-up page
  3. App on the phone
  4. Registration
  5. First deposit
  6. Win-back messages
  7. Repeat deposit
  8. More revenue per player

8 ad ideas tested. 2 winners scaled.

12345678
8
ideas tested
36
2
winners
Scale
SpankBuilt around one game — SpankThe 2 funded ads, the 6 stopped ideas and why.See the details →

Every player tracked — click to deposit.

  1. Ad click
  2. Registration
  3. First deposit
  4. Repeat deposit
  5. Revenue per player

More players. More deposits. More revenue from each.

Deposit volume · per month$15,000 → $110,000
First deposits · per month182 → 321
Repeat deposits · per month3,178 → 5,066
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