7×
Reported monthly figure
+600%
On the starting figure, 50,000 → 350,000 TND
6 months
On one frozen advertising budget
8 → 2
Funnels tested, then funded
Figures reported by the Jackpot Media team from a supplied account. Metric definition pending confirmation — see methodology & sources.
With spend fixed, the only remaining lever was precision: which funnels get the money, and what happens to a player after the first deposit. Everything on this page follows from those two questions.
A single game gives the creative a concrete subject, the landing one thing to explain and the player one reason to arrive.
Every learning applies to every funnel, because they all point at the same product — including its own retention hook: 32 unlockable styles.
The product, live
Gameplay loops on its own. Pick a style to freeze on it — the loop resumes from the start as soon as you scroll.
Style switcher
Cosmetics are the game's own return mechanic — a reason to open it again that costs the operator no bonus money. The creative used them as the hook, and retention messaging picked up where the campaign stopped.
Twelve in-game looks. Picking one pauses the footage; scrolling on resumes it.
The first month buys information, not results. At the end of it the winners keep the budget and the rest stop — an exit rule agreed before the money is spent.
Six funnels were stopped inside the first month. The two that reached the agreed cost per depositor took the whole budget for the remaining five.
01
Is the funnel producing enough clean signal to judge it at all?
02
Does it reach the action we agreed to pay for, not a proxy for it?
03
What does that action cost here compared with the alternatives on test?
A working template for the selection call, not thresholds from this account.
Traffic management decides who arrives. Retention on the Betdevel platform decides whether the first deposit becomes a habit. Splitting the two is how budgets leak.
Traffic management · 01–03
Which funnels get the money, and what the creative promises.
Retention on Betdevel · 03–05
What reaches the player between the first deposit and the next one.
Illustrative journey — stages, not measured drop-off.
Five months read off the operator's dashboard. Counts of actions — not money, and not unique players. The dips are in the data and stay in the numbers.
5,066
Repeat deposits in May alone
Transcribed
+58%
Redeposits, January to May
Calculated
3 of 3
Series up in May versus April
Calculated
6 months
On one fixed budget
Team-reported
Counts of registrations, not money and not unique players.
Counts of deposits, not money and not unique players.
Counts of redeposits, not money and not unique players.
Source: operator dashboard screenshot supplied by the team. No rates or ratios are derived from these counts.
01
Several approaches on test, and a written rule for what gets switched off at the end of it.
02
A single product carries the creative, the landing and the promise — so every learning transfers.
03
What happens after the first deposit is planned with the campaign, not after it.
Team-reported
Supplied by the Jackpot Media team from an account we did not audit.
Transcribed
Read directly off the operator dashboard screenshot.
Calculated
Arithmetic on transcribed values only — no rates, ratios or projections.
Illustrative
Diagrams showing the shape of a process, carrying no measured values.
